If you think pubic hair is cringy, wait till you hear this next story.
An American based razor brand sparked plenty of people’s attention with their latest advertising campaign. Moreover, the reaction on social media was surely an event worth witnessing. And if you think we’re kidding, wait till we unveil the latest details surrounding the matter.
Yes, that that was an astounding reaction when women pictured in skimpy outfits, strutted their stuff for the brand’s new marketing campaign. But what was the actual motive for doing so? Well, American giant Billie featured the latest brainchild idea via a striking video. And let’s just say that it was nothing like what people imagined it to be.
Moreover, since the world is used to seeing models appear a certain way, this was definitely a new approach worth witnessing.
Women’s pubic hair on display
Razor industry giant Billie celebrated all things natural with a video marketing campaign. It featured models showing plenty of pubic hair with no shame at all. And while the brand opted for a risky approach, their decisions soon paid back.
Last Monday, Billie introduced the video as an integral component of its Red, White, and Blue Campaign. But little did viewers know what was really in store for them.
The unique offering featured diversity across the board, with women coming from different backgrounds and walks of life. At the same time, you could see some of them relaxing near a pool’s side, while others featured an astounding beach appearance.
Diversity galore in the new marketing campaign
The women donned striking high cut themed swimwear, alongside their bold approach of showing tufts of their pubic hair.
On the other hand, one photograph goes as far as capturing swimwear, putting everything out on display. In another striking capture, you can see a woman reclining over a sunbathing chair. Here, she places her very visible armpit hair on display.
Keeping in line with the razor brand’s signature identity of celebrating diversity, this short film was no exception. Certainly, viewers received startling treats in the form of positivity and female empowerment too. Good going, Billie!
Normalizing female body hair
Say hello to hair for days. With the brand’s main focus on bidding farewell to smooth, hair-free, and shiny skin, it seems like this might be welcoming after all. Let’s not forget about the hassle of getting waxed or shaving those legs on a routine basis.
While the brand agrees that it’s a very rare sight to see, they hope their advertising campaign will make a difference. For this reason, Billie’s executives are speaking loud and clear with their message via a video.
Today, they explain how they intend on changing people’s perception of pubic hair. Likewise, they hope to normalize the attention drawn to women’s body hair. It’s very natural after all.
Billie’s executives are speaking loud and clear
“I believe that when we put aside topics like these and don’t bother addressing them, we’re actually indulging in body shaming,” explains Billie’s co-founder.
She went on explaining how the masses think it’s no unacceptable to have hair that they avoid discussing the matter. And in this case, the brand disagrees.
Billie hopes its initiatives will bring about a vast difference in people’s mindsets. And that is of the utmost essence. “This is why it’s so important to carry a strong message that screams,’No, no, we need to talk about it.'”
Meanwhile, social media’s response is very positive regarding the matter. Hence, it wouldn’t be wrong to say that the campaign is heading in the right direction. And at the end of the day, there are plenty of fans who are lauding Billie for a bold yet beautiful initiative.
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