Jennifer Lopez stunned her fans by posing completely nude to celebrate her 53rd birthday while promoting her new skincare line JLo Body.
Last year, the singer and actress ventured into skincare with JLo Beauty and now she has decided to release new treatment for the body.
This month, she unveiled her new line JLo Body.
While celebrating her birthday on July 24, she also announced that the new line’s debut product with be the Firm + Flaunt Targeted Booty Balm.
The 125ml item costs $65 and is said to “visibly firm and hydrate the skin and fade the appearance of stretch marks for a smoother, more refined-looking booty.”
JLo just had a photoshoot to promote her new product, with one image showing her posing completely nude.
Sharing the new product on social media, Jennifer said: “We give all this care and attention to the skin on our face but we sometimes neglect the body.
“It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty.”
Speaking with People before the launch, JLo said that consumers wanted such treatment for the body.
“Working with scientists, we have found that it really does improve the appearance of the skin,” she said.
Even though the product is being promoted as a ‘booty balm,’ it states that it can be applied to other parts of the body.
JLo also opened up about their thoughts on aging, saying her personal mantra is that ‘beauty has no expiration date.’
“Growing up, I looked up to people like Diana Ross, Cher and Tina Turner. They were in their 50s and were beautiful and almost coming into their own (then),” she said.
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