Nike has come under fire after hiring a transgender influencer to promote women’s sports bras.
The sportswear giant is facing the heat and calls for an apology after 26-year-old social media influencer Dylan Mulvaney shared a series of photos promoting the brand’s clothing line for women as part of a paid sponsorship.
Mulvaney, who is transgender, sported black leggings and a white sports bra as she struck yoga poses in what appears to be her backyard.
While the posts didn’t indicate any amount, it was noted that they were paid sponsorships, therefore making it likely that Nike paid the influencer a five-figure number for the post.
After the posts went viral, angry feminists lashed out at Nike and accused the company of stealing the spotlight from biological women.
“Nike Women have hired Dylan Mulvaney to be the new face of their Women’s Bra & Sports Bra Range. A brand would likely pay someone like Dylan, who has 1.7 million followers + huge media attention around $50,000-100,000 for this! Why doesn’t Nike pay real women to promote a product that is solely for women?” one outraged critic wrote.
“Dylan Mulvaney is making the biggest mockery out of women and I am officially outraged following his collaboration. You chose him over all hardworking women who workout regularly in your activewear? What a damn damn shame. Absolutely disgusting,” another argued.
A third said: “I really used to enjoy @Nike as a brand but I will never wear another shoe from them after they feature Dylan Mulvaney as their new ambassador for women’s clothing. When will these brands understand that women do not want men dressing up as them to advertise their products?”
The backlash comes shortly after Mulvaney sparked fury by becoming a spokesperson for Bud Light and appearing on the brand’s beer cans as part of their special release.
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