Several top athletes have threatened to boycott Nike after the company sparked outrage by partnering with a trans influencer.
The sportswear brand came under fire after it was revealed they agreed to a paid sponsorship with 26-year-old Dylan Mulvaney and likely paid the trans influencer tens of thousands of dollars to promote a women’s clothing line.
In her post, Mulvaney was seen sporting a Nike sports bra and black leggings while showing off her dance moves and yoga poses.
The paid sponsorship has sparked fury among feminists who slammed the company for “making the biggest mockery out of women” and “taking opportunities away from biological females.”
Among the critics were also several professional athletes including college swimming champion Riley Gaines, Olympic gold medal swimmer Nancy Hogshead, and Olympic swimmer Sharron Davies.
“Nike joins the growing list of companies who find it acceptable disrespect women by making a sad mockery of what being a woman entails.
The message Nike sends to all girls and women is that men can do everything better,” Gaines, who became an advocate for women in sports after losing to the trans University of Pennsylvania swimmer Lia Thomas, said.
Hogshead, the founder of Champion Women who won three gold medals during the 1984 Olympics, added: “They are selling their products by erasing women.
They are taking the place of women.There are plenty of women – phenomenal athletes, great spokespeople, really smart, hardworking – so many people that they could have had. It’s a male takeover.
“Having these big companies is like yet another layer of coming into women’s spaces, it’s another layer of trying to define what a woman is without talking to women, without talking to females.”
Speaking out was also Sharron Davies, a British Olympic medalist, who said: “Women are not a parody, caricature or stereotype companies, and those of you disrespectful enough to not understand that will lose customers!
“We will make our voices heard through our spending power & boycott companies that don’t know what a woman is.”
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